Alto Social Analytics have been working with UN Water to prepare for World Toilet Day’s social media outreach.

It has been established that issues of sanitation are already prominent in digital media, with over 256,000 comments related to sanitation being made in the past 30 days by 158,000 authors across 116 countries. 

So, how can we raise even more the voice of those 2.5 billion without access to improved sanitation? Alto Social Analytics intends to explore this question during World Toilet Day 2014 to maximise future campaign’s impact.

Stay tuned for findings!

“A deeper understanding of what people say through social media is key to mobilize awareness around water and sanitation issues." - Federico Properzi, UN-Water Chief Technical Adviser.

This is a summary of an Alto Social Analytics article. The full article available is here.